Find Natural Ways — Launch Plan
The full replication project, specified end to end: what to build, which keywords to target, what content to make, how it makes money, and a day-by-day 20-day launch plan. Source material: the Strategic Health Guides teardown. Educational content only — we are not medical professionals and this is not a medical practice.
The one-paragraph thesis: the model is proven — guides + an AI coach + a message-quota paywall + a membership. The information is commodity; the packaging is the product. Her operation has three holes (half-built guides, zero organic traffic, no high-ticket rung) and we close all three. The entire technical complexity of the "AI coach" is one prompt per message — we build exactly that, nothing more.
The Numbers
20 days
To launch
3 + 1
Paid guides + free lead magnet
$0.003
AI cost per coach message
~$15/mo
Fixed running costs
$19.99/mo
Membership (the annuity)
Why this wins where she's weak
- Every guide complete. Her catalog is 9/18 half-built. Ours is 4/4 complete at launch.
- SEO from day one. She gets ~0.2 organic visits/month. The channel is uncontested.
- Grounded free coach. Her free lead magnet's coach has zero guide content loaded. Ours has the full text.
- Stripe, not Accept Blue. No PCI exposure, no hand-rolled recurring billing.
Positioning & voice (compliance-safe)
- Brand promise: "normal vs optimal" education — the emotional hook of the entire niche.
- Author voice: evidence researcher, not clinician. Cited studies, "what the research shows," named sources. No invented credentials, ever.
- Every guide ships with disclaimer up front and "Questions for your provider" at the end — the product routes readers to real care.
- Dosing tables report published general ranges with sources — never individualized instructions.
Keyword Analysis
Every row below is a keyword we can actually build a page or an ad group around — pulled fresh from DataForSEO (Google Ads US data + SEO difficulty). Three columns decide where each keyword goes: Best channel, ad competition, and KD (SEO difficulty, 0–100).
How the channel column works:
- SEO — build a page and rank. Either the keyword is winnable (KD ≤ ~40) or the ads are too crowded to buy profitably (HIGH competition) — or both. These are the long game, and they compound.
- Paid — buy the click now. Ad competition is LOW or MEDIUM (nobody’s bidding → cheap or open auction) and the KD is too high to rank fast on a new domain. This is how we get leads from day one while SEO ages.
- Both — the best rows: cheap/open ads and a winnable ranking. Buy the traffic immediately, then let the page take over and cut the ad spend.
Attack order — what to build first (SEO angle)
| # | Keyword cluster | Why now | Pages to ship |
|---|---|---|---|
| 1 | Insulin resistance — 49.5K “symptoms of insulin resistance” at KD 16, ad comp 2 | Winnable in weeks + zero ad competition + she has 141 words. The clearest win in the whole set | Pillar (diet) + symptoms + test/labs + reverse/how-to |
| 2 | Vitamin D — 110K “vitamin d deficiency symptoms” at $0.17 CPC | Cheapest paid leads that exist; the guide is already launch guide #2 | Pillar + symptoms + dosage + foods |
| 3 | Cortisol — 90.5K “how to lower cortisol” at KD 27 | Winnable how-to at big volume; the guide is launch guide #1 | Lower-cortisol pillar + high/low symptoms + supplements |
| 4 | Migraine — 135K “migraine relief” at KD 16 + 135K “ocular migraine” at KD 11 | Best winnable head terms in the entire table, and she wrote 97 words. Ship the SEO pages before the Phase-2 guide | Relief pillar + ocular + aura + symptoms |
| 5 | Low ferritin + magnesium glycinate — KD 6 and KD 20 money pages | “Iron supplements for low ferritin” (KD 6!) and “magnesium glycinate for sleep” (450K) are near-free affiliate rankings | 2 stack/money pages, linked from guides 1–3 |
| 6 | Insomnia + PCOS — the two biggest missing catalogs | “Insomnia treatment” 110K at ad comp 4; PCOS 673K with zero her coverage | Symptom clusters now, guides Phase 2 |
| 7 | GERD, cholesterol, brain fog — Phase 2 guides | Proven demand, low long-tail KDs, her coverage is beatable | 3–4 pages each per week 5+ |
| 8 | Fibroids, psoriasis, hair loss — the high-CPC tier | $12–$29 CPCs = highest monetization per visitor; hardest rankings, so lead with paid | Money pages + paid test budget |
Proven demand — her topics (what we can take head-on)
cortisol — 450,000 head searches/mo · ad comp LOW (0.18) · KD 71 head / long-tails 16–27
Her coverage: Complete guide · Our move: Launch guide #1
| Keyword | Searches / mo | CPC | Ad comp | KD | Best channel | Why / how to use it |
|---|---|---|---|---|---|---|
| how to lower cortisol | 90,500 | $1.09 | HIGH (80) | 27 | SEO | The prize of the cluster — winnable KD at big volume; this is the guide’s sales page title |
| high cortisol symptoms | 49,500 | $2.10 | LOW (14) | — | Both | Symptom page #1 — cheap clicks ($2) + rankable; ends with free-guide CTA |
| how to reduce cortisol | 40,500 | $0.89 | HIGH (77) | — | SEO | Second how-to page; interlink to the “lower cortisol” pillar |
| cortisol supplements | 22,200 | $2.02 | HIGH (100) | — | SEO | Money page — affiliate stack (ashwagandha, phosphatidylserine); don’t buy these clicks |
| low cortisol symptoms | ~12,100 | $5.95 | LOW | 48 | Both | The $5.95 CPC says buyers; she doesn’t split high vs low cortisol — we do |
| how to lower cortisol naturally | 12,100 | $0.57 | HIGH (100) | — | SEO | Easy long-tail variant for the pillar |
| signs of high cortisol | 9,900 | $1.18 | LOW (9) | — | Both | Cheapest symptom click in the cluster — test paid here first |
| adrenal fatigue symptoms | ~6,600 | $1.75 | LOW | 53 | Both | Bridging keyword — the audience calls it adrenal fatigue; we answer with cortisol science |
vitamin d deficiency — 201,000 head searches/mo · ad comp LOW (0.09) · KD 42–55 head / long-tails 2–10
Her coverage: Complete (flagship) · Our move: Launch guide #2 — cheapest scaled demand
| Keyword | Searches / mo | CPC | Ad comp | KD | Best channel | Why / how to use it |
|---|---|---|---|---|---|---|
| vitamin d deficiency symptoms | 110,000 | $0.17 | LOW (9) | — | Both | $0.17 clicks at 110K volume — the cheapest scaled lead-gen keyword in the entire set |
| vitamin d deficiency treatment | 22,200 | $1.59 | LOW (6) | — | Both | Treatment intent = closer to buying the guide; rank + cheap ads |
| vitamin d rich foods | 14,800 | $0.20 | MEDIUM (50) | — | SEO | Listicle feeder page into the guide |
| how much vitamin d should i take | 12,100 | $0.95 | LOW (23) | — | Both | Dosage question = exactly what the guide answers; capture the search |
| signs of vitamin d deficiency | 9,900 | $0.08 | LOW (10) | — | Both | 8-cent clicks. Even a bad ad makes money at this price |
| vitamin d deficiency hair loss | 4,400 | $0.54 | LOW (2) | — | Both | Cross-link to the hair-loss gem cluster |
| vitamin d deficiency fatigue | 1,600 | $0.04 | LOW (2) | — | Both | Ties straight into the free 7-Day Energy Reset lead magnet |
| vitamin d dosage for deficiency | 880 | $1.34 | LOW (9) | — | Both | Protocol-table page — the “normal vs optimal” hook as SEO |
insulin resistance — 110,000 head searches/mo · ad comp LOW (0.02–0.03) · KD 41 head / long-tails 16–26
Her coverage: Nearly empty (141 words) · Our move: Launch guide #3 — beat her outright
| Keyword | Searches / mo | CPC | Ad comp | KD | Best channel | Why / how to use it |
|---|---|---|---|---|---|---|
| symptoms of insulin resistance | 49,500 | $1.98 | LOW (2) | 16 | Both | KD 16 at 49.5K volume = rank in weeks; ad comp of 2 means nobody bids — own both slots |
| insulin resistance diet | 33,100 | $2.85 | LOW (3) | — | Both | Diet page with the guide’s food protocol excerpted — highest-intent SEO page in the cluster |
| pre diabetes symptoms | 27,100 | $1.00 | LOW (13) | — | Both | Bridging keyword — the audience’s real fear word; link to the insulin resistance guide |
| how to reverse insulin resistance | 12,100 | $2.27 | LOW (2) | — | Both | The promise keyword — use it as the guide’s H1 support line |
| insulin resistance test | 8,100 | $6.74 | LOW (8) | — | Both | $6.74 CPC = lab-buyer intent; the lab-reframe page (HOMA-IR, fasting insulin) lives here |
| how to fix insulin resistance | 6,600 | $2.48 | LOW (3) | — | Both | Variant how-to page or H2 on the pillar |
| insulin resistance symptoms in women | ~5,400 | $2.59 | LOW | 68 | Paid | KD 68 for a new domain — buy the $2.59 clicks now, rank later |
| fasting insulin | 2,900 | — | LOW (1) | — | SEO | Tiny but zero competition — perfect “normal vs optimal” lab page |
acid reflux / gerd — 201–301K head searches/mo · ad comp LOW (0.15–0.25) · KD 70 head / long-tails 15–25
Her coverage: Complete · Our move: Phase 2 guide
| Keyword | Searches / mo | CPC | Ad comp | KD | Best channel | Why / how to use it |
|---|---|---|---|---|---|---|
| gerd symptoms | 135,000 | $0.85 | LOW (15) | — | Both | Biggest symptom pool in the cluster at sub-$1 clicks |
| gerd diet | 27,100 | $0.25 | HIGH (100) | — | SEO | Food-list page straight from the guide’s protocol table |
| how to get rid of acid reflux | 22,200 | $0.98 | LOW (25) | — | Both | How-to pillar support — natural angle she underserves |
| acid reflux natural remedies | 18,100 | $1.10 | HIGH (100) | — | SEO | Our exact positioning; supplement affiliate at the end |
| how to stop acid reflux | 14,800 | $0.79 | LOW (25) | — | Both | Nighttime-sufferer variant pairs with… |
| acid reflux at night | 2,900 | $0.90 | LOW (16) | — | Both | …this one. Specific pain moment = high-converting page |
| low stomach acid | 2,400 | $0.90 | LOW (6) | — | Both | Contrarian reframe page — differentiates us from every PPI-pushing competitor |
cholesterol — 246,000 head searches/mo · ad comp LOW (0.05–0.2) · KD 74 head / long-tails 47+
Her coverage: Complete · Our move: Phase 2 guide
| Keyword | Searches / mo | CPC | Ad comp | KD | Best channel | Why / how to use it |
|---|---|---|---|---|---|---|
| how to lower cholesterol | 110,000 | $1.12 | HIGH (70) | — | SEO | Head how-to — crowded ads, so rank; big traffic payoff |
| high cholesterol symptoms | 33,100 | $1.48 | LOW (8) | — | Both | Symptom page — cheap clicks, feed the guide |
| hdl vs ldl | 27,100 | $1.98 | LOW (17) | — | Both | Definition page — easy rankings, links to the lab-reframe section |
| how to lower cholesterol naturally | 27,100 | $0.58 | HIGH (95) | — | SEO | Natural variant — affiliate supplement stack at the end |
| cholesterol ratio | 5,400 | $2.82 | LOW (5) | — | Both | Calculator-style lab page — $2.82 CPC with almost no bidders |
| cholesterol levels chart | 1,300 | $4.10 | LOW (20) | — | Both | Downloadable chart = email opt-in bait |
| high cholesterol foods to avoid | 3,600 | $0.43 | HIGH (97) | — | SEO | List page from the guide’s food protocol |
perimenopause — 301K / 201K head searches/mo · ad comp MEDIUM (0.45) · KD 34–37 head / long-tails 9–27
Her coverage: Complete · Our move: Phase 2–3 guide
| Keyword | Searches / mo | CPC | Ad comp | KD | Best channel | Why / how to use it |
|---|---|---|---|---|---|---|
| perimenopause symptoms | 201,000 | $2.40 | MEDIUM (45) | 37 | SEO | The volume monster — KD 37 needs real links, so start this page in Phase 2 and let it age |
| perimenopause age | 40,500 | $1.60 | LOW (23) | — | Both | “How old was I?” page — easy rankings, huge top-of-funnel |
| how long does perimenopause last | 9,900 | $1.23 | LOW (24) | — | Both | Timeline page — perfectly answers with the guide’s days-ladder framing |
| perimenopause vs menopause | 8,100 | $3.17 | LOW (27) | — | Both | Comparison page; $3.17 CPC = supplement buyers behind it |
| perimenopause weight gain | 5,400 | $4.32 | HIGH (67) | — | SEO | Highest-intent pain word in the cluster — ads are crowded, rank + affiliate |
| perimenopause joint pain | ~2,900 | $2.97 | MEDIUM | 9 | SEO | KD 9 — free rankings; she ignores this symptom entirely |
| perimenopause anxiety | ~2,400 | $5.19 | MEDIUM | 18 | SEO | KD 18, $5 CPC — one 2K-word page owns it |
migraine — 201K head searches/mo · ad comp LOW–MEDIUM (0.15–0.54) · KD 77 head / long-tails 15–42
Her coverage: Nearly empty (97 words) · Our move: Phase 2 — high buyer intent, she botched it
| Keyword | Searches / mo | CPC | Ad comp | KD | Best channel | Why / how to use it |
|---|---|---|---|---|---|---|
| migraine relief | 135,000 | $3.21 | LOW (23) | 16 | Both | KD 16 at 135K volume — the best winnable keyword in this whole table. Start the page early even though the guide is Phase 2 |
| ocular migraine | 135,000 | $2.16 | LOW (20) | 11 | Both | KD 11! Separate page — underserved, scary symptom, exactly our reader |
| migraine aura | 74,000 | $4.63 | LOW (15) | — | Both | Third symptom page; $4.63 CPC at 15% ad comp = cheap buyer traffic |
| migraine symptoms | 110,000 | $7.36 | MEDIUM (42) | 38 | Paid | $7 clicks but ad space is open — buy to the free guide while the SEO page ages |
| migraine causes | 12,100 | $7.71 | MEDIUM (41) | — | Paid | Same play — cause-intent converts to the guide |
| how to get rid of a migraine | 18,100 | $4.25 | MEDIUM (54) | — | SEO | How-to page — ads getting crowded, so rank it |
| natural migraine relief | ~6,600 | $1.75 | HIGH | 35 | SEO | Our positioning verbatim — affiliate stack (magnesium, riboflavin, CoQ10) |
fibroids — 135,000 head searches/mo · ad comp LOW (0.09–0.26) · KD 59 head / long-tails 25–65
Her coverage: Empty · Our move: Phase 3 — highest CPC in her set
| Keyword | Searches / mo | CPC | Ad comp | KD | Best channel | Why / how to use it |
|---|---|---|---|---|---|---|
| fibroids symptoms | ~49,500 | $2.06 | LOW (14) | 65 | Paid | Biggest symptom pool; KD 65 = slow rank, so buy $2 clicks to the lead magnet now |
| uterine fibroids treatment | 27,100 | $7.85 | LOW (25) | 25 | Both | $7.85 CPC at LOW comp — pharma money with nobody bidding. Both channels |
| fibroids medicine | 14,800 | $4.01 | LOW (27) | 27 | Both | Drug-intent keyword — our answer is the natural protocol; converts hard |
| how to shrink fibroids | 1,600 | $6.98 | LOW (26) | — | Both | Small but the single highest-intent phrase — the promise keyword for the guide |
| fibroids bleeding | 1,600 | $3.55 | LOW (14) | — | Both | Symptom sub-page; pairs with the iron/ferritin cluster |
| fibroids diet | 720 | $3.68 | LOW (26) | — | Both | Tiny volume, real buyers — cheap to own |
brain fog — 60,500 head searches/mo · ad comp LOW (0.24–0.32) · KD 38 head / long-tails 11–32
Her coverage: Thin (468 words) · Our move: Phase 2–3
| Keyword | Searches / mo | CPC | Ad comp | KD | Best channel | Why / how to use it |
|---|---|---|---|---|---|---|
| brain fog symptoms | 9,900 | $2.67 | LOW (17) | 23 | Both | KD 23 — rankable symptom page, feeds vitamin D + cortisol guides |
| how to get rid of brain fog | 9,900 | $1.97 | LOW (32) | 15 | Both | KD 15 — the how-to page; interlinks with the free Energy Reset |
| what causes brain fog | 8,100 | $1.34 | LOW (24) | — | Both | Causes page — the hub that links out to ferritin, vitamin D, thyroid content |
| brain fog treatment | 8,100 | $3.26 | HIGH (92) | — | SEO | Crowded ads — rank only, monetize with affiliate stack |
| brain fog after eating | 480 | $11.06 | LOW (1) | — | Both | $11 CPC with ONE advertiser — blood-sugar angle that feeds the insulin resistance guide |
high blood pressure — 246,000 head searches/mo · ad comp MEDIUM (0.35–0.52) · KD 75 head / long-tails 33–63
Her coverage: Complete + challenge · Our move: Phase 3 — proven ad niche, expensive
| Keyword | Searches / mo | CPC | Ad comp | KD | Best channel | Why / how to use it |
|---|---|---|---|---|---|---|
| dash diet | 201,000 | $0.75 | LOW (33) | 51 | Both | The quiet monster — 201K volume at LOW comp. A DASH-diet plan page is a traffic engine |
| how to lower blood pressure | 165,000 | $1.45 | MEDIUM (35) | — | SEO | Head how-to — competitive; treat as the Phase 3 pillar |
| normal blood pressure for women | 33,100 | $1.72 | LOW (4) | — | Both | Reference page — comp of 4 means free real estate on paid too |
| how to lower blood pressure naturally | 33,100 | $1.28 | MEDIUM (52) | — | SEO | Natural variant — our positioning |
| high blood pressure diet | 6,600 | $0.41 | HIGH (100) | — | SEO | Food-protocol page from the guide |
New gems — outside her catalog (top keyword searches per topic)
PCOS — 673,000 searches/mo (head term)
The single biggest gap: her catalog is 5 hormone guides and zero on PCOS. Huge demand, nobody paying for ads.
| Keyword | Searches / mo | CPC | Ad comp | KD | Best channel |
|---|---|---|---|---|---|
| treatment for pcos and infertility | 40,500 | $5.39 | LOW (22) | 22 | Both |
| pcos belly | 14,800 | $2.16 | LOW (8) | — | Both |
| pcos diet | ~18,100 | $0.89 | LOW | 24 | Both |
| pcos insulin resistance | 9,900 | $2.82 | LOW (2) | — | Both |
| how to lose weight with pcos | 6,600 | $7.36 | HIGH (69) | — | SEO |
| pcos symptoms | ~6,600+ | $2.03 | MEDIUM | 67 | Paid |
| birth control pills for pcos | 33,100 | $8.70 | LOW (—) | — | SEO |
Insomnia — 368,000 searches/mo (head term)
Massive, cheap, and it stacks with cortisol/magnesium content. (Ignore the 1.2M “insomnia cookies” brand noise.)
| Keyword | Searches / mo | CPC | Ad comp | KD | Best channel |
|---|---|---|---|---|---|
| insomnia treatment | 110,000 | $4.34 | LOW (4) | 44 | Both |
| how to fall asleep | 22,200 | $1.12 | LOW (26) | — | Both |
| insomnia symptoms | 18,100 | $1.81 | LOW (19) | — | Both |
| can't sleep | 18,100 | $1.82 | LOW (20) | — | Both |
| insomnia cures | ~4,400 | $2.59 | HIGH | 25 | SEO |
| home remedies for insomnia | 720 | $1.54 | HIGH (97) | — | SEO |
Vertigo — 450,000 searches/mo (head term)
Enormous underserved demand at rock-bottom CPC. (Head volume is inflated by the Hitchcock movie — the health long-tails are the real target.)
| Keyword | Searches / mo | CPC | Ad comp | KD | Best channel |
|---|---|---|---|---|---|
| vertigo causes | 60,500 | $0.24 | LOW (25) | — | Both |
| vertigo treatment | ~22,200 | $4.41 | LOW | 57 | Paid |
| vertigo exercises | 18,100 | $0.26 | LOW (8) | — | Both |
| vertigo symptoms | ~8,100 | $3.12 | LOW | 59 | Paid |
| causes of dizziness and vertigo in women | 8,100 | $0.41 | LOW (—) | — | Both |
| how to stop vertigo | 6,600 | $0.42 | MEDIUM (48) | — | SEO |
Kidney stones — 368,000 searches/mo (head term)
Prevention/education angle is perfectly ours.
| Keyword | Searches / mo | CPC | Ad comp | KD | Best channel |
|---|---|---|---|---|---|
| what causes kidney stones | 110,000 | $0.44 | LOW (—) | — | Both |
| kidney stone symptoms | ~33,100 | $0.58 | LOW | 62 | Paid |
| how to prevent kidney stones | 33,100 | $0.47 | LOW (21) | — | Both |
| how to pass a kidney stone | ~4,400 | $0.38 | LOW | 54 | Paid |
| kidney stone diet | ~2,900 | $0.07 | HIGH | 43 | SEO |
Gallbladder — 368,000 searches/mo (head term)
Almost no ad competition at all.
| Keyword | Searches / mo | CPC | Ad comp | KD | Best channel |
|---|---|---|---|---|---|
| gallstones symptoms | 74,000 | $0.47 | LOW (—) | 59 | Both |
| what causes gallbladder stones | 40,500 | $0.26 | LOW (16–22) | — | Both |
| gallbladder attack symptoms | 18,100 | $0.56 | LOW (—) | 45 | Both |
| gallbladder diet after removal | 8,100 | $0.09 | MEDIUM (—) | 26 | SEO |
| gallbladder pain | ~18,100 | $0.56 | LOW | 43 | Both |
Tinnitus — 301,000 searches/mo (head term)
Desperate audience, buyers, no one owns it content-wise.
| Keyword | Searches / mo | CPC | Ad comp | KD | Best channel |
|---|---|---|---|---|---|
| sound therapy treatment for tinnitus | 74,000 | $2.00 | LOW (—) | 21 | Both |
| hearing aids with tinnitus | 74,000 | $4.71 | LOW (—) | 12–13 | Both |
| tinnitus causes | ~33,100 | $1.37 | LOW | 59 | Paid |
| tinnitus relief | 14,800 | $1.86 | HIGH (—) | 60 | SEO |
| how to stop ringing in ears | ~4,400 | $1.41 | MEDIUM | 23 | SEO |
| tinnitus natural treatment | ~3,600 | $0.88 | HIGH | 13 | SEO |
Psoriasis — 673,000 searches/mo (head term)
Huge + pharma-level buyer intent (that CPC is drug money).
| Keyword | Searches / mo | CPC | Ad comp | KD | Best channel |
|---|---|---|---|---|---|
| psoriasis treatment | 165,000 | $21.33 | LOW (22) | 29 | Both |
| plaque psoriasis | 110,000 | $15.13 | MEDIUM (40) | 25 | Paid |
| scalp psoriasis treatment | 27,100 | $13.68 | HIGH (98) | — | SEO |
| psoriasis symptoms | 14,800 | $9.58 | MEDIUM (49) | — | Paid |
| psoriasis causes | 6,600 | $10.63 | MEDIUM (38) | — | Paid |
| psoriasis natural treatment | ~1,600 | $3.41 | HIGH | 46 | SEO |
Rosacea — 301,000 searches/mo (head term)
Skincare-adjacent, great affiliate upside.
| Keyword | Searches / mo | CPC | Ad comp | KD | Best channel |
|---|---|---|---|---|---|
| rosacea treatment | ~90,500 | $3.32 | HIGH (—) | 51 | SEO |
| rosacea causes | 6,600 | $0.57 | LOW (28) | — | Both |
| how to get rid of rosacea | 4,400 | $2.31 | HIGH (98) | — | SEO |
| rosacea skincare | 3,600 | $4.15 | HIGH (100) | — | SEO |
| rosacea natural treatment | 1,900 | $1.53 | HIGH (100) | — | SEO |
Hair loss — 301,000 searches/mo (head term)
Smaller volume but the highest monetization density in the set.
| Keyword | Searches / mo | CPC | Ad comp | KD | Best channel |
|---|---|---|---|---|---|
| hair loss treatment | 301,000 | $15.60 | LOW (24) | 64 | Both |
| hair loss in women | 12,100 | $5.48 | HIGH (99) | — | SEO |
| hair thinning in women | 6,600 | $6.30 | HIGH (100) | — | SEO |
| hair loss causes | 8,100 | $1.35 | LOW (33) | — | Both |
| hair loss vitamins | 1,600 | $6.70 | HIGH (100) | — | SEO |
Hot flashes — 49,500 searches/mo (head term)
Complements the menopause guide perfectly.
| Keyword | Searches / mo | CPC | Ad comp | KD | Best channel |
|---|---|---|---|---|---|
| hot flashes hormone treatment | 33,100 | $7.12 | LOW (—) | 24 | Both |
| hot flashes at night | 8,100 | $2.75 | MEDIUM (61) | — | SEO |
| hot flashes natural remedies | 4,400 | $2.19 | HIGH (100) | — | SEO |
| hot flashes natural relief | ~4,400 | $2.19 | HIGH | 30 | SEO |
| how to stop hot flashes | 2,900 | $3.93 | HIGH (98) | — | SEO |
Histamine intolerance — 49,500 searches/mo (head term)
Gut-adjacent, trend niche, underserved.
| Keyword | Searches / mo | CPC | Ad comp | KD | Best channel |
|---|---|---|---|---|---|
| low histamine diet | 60,500 | $0.30 | MEDIUM (42) | — | Both |
| histamine intolerance symptoms | 18,100 | $1.20 | LOW (18) | 33 | Both |
| histamine foods | 9,900 | $0.19 | MEDIUM (59) | — | SEO |
| histamine intolerance treatment | 5,400 | $1.80 | MEDIUM (36) | — | SEO |
| histamine intolerance foods | 3,600 | $0.33 | MEDIUM (46) | — | SEO |
Low ferritin — 22,200 searches/mo (head term)
Rising 3× in a year (12K → 40K recent months) — get in before it's crowded.
| Keyword | Searches / mo | CPC | Ad comp | KD | Best channel |
|---|---|---|---|---|---|
| iron supplements for low ferritin | 40,500 | $1.33 | LOW (6) | 6 | Both |
| what is ferritin | 40,500 | $0.22 | LOW (2) | — | Both |
| ferritin levels | ~27,100 | $1.18 | LOW (—) | 24 | Both |
| low ferritin symptoms | ~1,900 | $0.66 | LOW (—) | 51 | Paid |
| ferritin level chart | 480 | — | LOW (1) | — | SEO |
Long covid — 40,500 searches/mo (head term)
Chronic-symptom audience that self-educates heavily.
| Keyword | Searches / mo | CPC | Ad comp | KD | Best channel |
|---|---|---|---|---|---|
| long covid symptoms | 33,100 | $1.86 | LOW (14) | 26 | Both |
| long covid treatment | 9,900 | $3.74 | LOW (20) | 29 | Both |
| long covid recovery | ~70–320 | $2.42 | LOW (—) | 53 | SEO |
| long covid fatigue | ~320 | $11.58 | LOW (—) | 49 | SEO |
Magnesium glycinate — 1,000,000 searches/mo (head term)
Ads are crowded but 1M searches = the SEO prize of the entire list.
| Keyword | Searches / mo | CPC | Ad comp | KD | Best channel |
|---|---|---|---|---|---|
| magnesium glycinate for sleep | 450,000 | $1.30 | LOW (14) | 20 | Both |
| magnesium glycinate benefits | 90,500 | $0.78 | HIGH (77) | — | SEO |
| magnesium glycinate side effects | 40,500 | $0.48 | LOW (24) | — | Both |
| best magnesium glycinate | 22,200 | $2.63 | HIGH (100) | — | SEO |
| magnesium glycinate dosage | 14,800 | $0.58 | HIGH (72) | — | SEO |
Berberine — 450,000 searches/mo (head term)
“Nature's metformin” — feeds directly into our insulin resistance guide.
| Keyword | Searches / mo | CPC | Ad comp | KD | Best channel |
|---|---|---|---|---|---|
| berberine benefits | 90,500 | $1.38 | HIGH (100) | 37 | SEO |
| berberine side effects | 60,500 | $1.44 | LOW (30) | 33 | Both |
| berberine for blood sugar | 3,600 | $3.13 | MEDIUM (65) | — | SEO |
| berberine vs metformin | 1,900 | $8.93 | LOW (5) | — | Both |
| berberine dosage | 2,900 | $1.76 | HIGH (88) | — | SEO |
Ashwagandha — 673,000 searches/mo (head term)
Feeds the cortisol guide + supplement affiliate revenue.
| Keyword | Searches / mo | CPC | Ad comp | KD | Best channel |
|---|---|---|---|---|---|
| ashwagandha benefits | 201,000 | $0.77 | MEDIUM (60) | 34 | SEO |
| ashwagandha side effects | 49,500 | $0.51 | LOW (19) | — | Both |
| ashwagandha for sleep | 6,600 | $1.31 | MEDIUM (55) | — | SEO |
| ashwagandha dosage | 6,600 | $1.00 | MEDIUM (52) | — | SEO |
| ashwagandha for cortisol | 4,400 | $1.95 | LOW (28) | — | Both |
CoQ10 — 246,000 searches/mo (head term)
Supplement-buyer keyword; affiliate monetization direct.
| Keyword | Searches / mo | CPC | Ad comp | KD | Best channel |
|---|---|---|---|---|---|
| coq10 benefits | 60,500 | $1.21 | MEDIUM (54) | — | SEO |
| coq10 side effects | 18,100 | $1.68 | LOW (14) | — | Both |
| best coq10 supplement | 8,100 | $3.58 | HIGH (100) | — | SEO |
| coq10 dosage | 5,400 | $1.42 | MEDIUM (35) | — | SEO |
| coq10 for heart | 320 | $1.45 | HIGH (77) | — | SEO |
The execution summary: Buy the LOW/MEDIUM-ad-comp rows with strong CPCs from day one (vitamin D symptoms at $0.17, insulin resistance cluster at $2, migraine relief at $3.21, psoriasis/hair-loss money terms at $12–$15) — every ad points at the free guide. Rank the KD ≤ 30 rows first (insulin resistance symptoms KD 16, ocular migraine KD 11, magnesium glycinate for sleep KD 20, iron supplements for low ferritin KD 6) — those pages can be live and winning within weeks. Both everywhere the column says Both — the moment a page ranks top-3, kill the ad on that keyword and bank the difference. Ignore the HIGH-ad-competition rows for paid entirely; they exist to be ranked and monetized with supplement affiliate links.
What To Make
Core The guide system (the product)
Each guide is one long text document — this IS the product and IS the coach's knowledge base. Position it before writing (audience → pain point → quick fix), then hit the quality bar:
- Positioning first: one specific audience, one named pain point, a quick fix in ≤7 days on pages 3–5, a transformation date in the title — title formula: [N]-Day [Quick Fix] for [Audience]
- First page = pain, not research: pain-point headline + subhead ("If you're [audience] and [pain], this gives you [quick fix] in [N] days — and [transformation] in 30"), 2–3 sentence pain story, then the days-ladder spread (Days 1–7 quick relief · 8–30 real change · 31–90 full protocol). The deep research comes after — it justifies the price, it isn't the hook
- 8,000–12,000 words, 7–9 numbered sections
- Protocol tables: general published ranges, cited (name, dose, frequency, notes)
- Self-check symptom list (12–18 items) — doubles as the tracker's data
- Supplement list (5–13 items) — doubles as affiliate plan links
- "Normal vs optimal" lab reframes with actual numbers
- "Questions for your provider" + special situations (children, pregnancy, medications — refer out, always)
- Disclaimer front page + FDA line on supplement claims
Launch set — positioned, not topic-titled (audience · pain · quick fix):
- Free lead magnet — "The 7-Day Energy Reset for Exhausted Working Moms (Who Still Crash at 3pm)": working moms 35–55 · wakes up tired, 3pm crash · stable afternoon in 7 days. Complete and grounded this time (her version's coach has zero content loaded).
- Cortisol — "Sleep Again in 7 Days: The Cortisol Fix for Wired-but-Tired Professionals": always-on professionals 30–55 · 3am wakeups, Sunday-night dread · sleeping through the night in 7 days
- Vitamin D — "The 14-Day Sunshine Fix: Beat Winter Fatigue, Colds & Low Mood": office workers who never see daylight · every winter bug, flat and foggy Nov–Mar · lifting the winter slump in 14 days
- Insulin Resistance — "Flat Blood Sugar in 14 Days: The Prediabetes Reversal Plan": 40+ with new belly fat + "watch it" labs · 3pm sugar crashes · stable all-day energy in 14 days
SEO The supporting page machine
Every guide spawns a cluster of SEO pages targeting long-tail searches she ignores:
- Pillar: "The Complete Guide to Cortisol" → the guide's sales page
- Symptom pages: "High Cortisol Symptoms," "Low Ferritin Symptoms" — end with free-guide CTA
- Comparison pages: "Berberine vs Metformin," "Ashwagandha vs Magnesium for Sleep"
- Lab pages: "What a Ferritin of 15 Really Means" (the normal-vs-optimal hook as SEO)
- Stack pages: "Best Magnesium for Sleep" — pure affiliate monetization
Publish 2–3 per week from day one. This is the channel she left uncontested.
Video YouTube as the second traffic engine
Every guide chapter becomes: 1 long-form video (8–12 min) + 3 Shorts. Faceless production — stock footage, text overlays, voiceover. Scripts come straight from the guide text. See the Video Track below.
Nurture Email challenges
28-day challenge per flagship topic ("28 days to steadier energy") — one action per day, delivered by email. This is her retention machine and it costs nothing to run. Start with a 7-day version, expand winners to 28.
Monetization Ladder
Free guide (email)
→
30 coach messages free
→
$14.99 guides
→
$19.99/mo membership
→
Affiliate + high-ticket
| Revenue line | Price | Role | Live when |
|---|---|---|---|
| Free guide + coach trial | $0 | Lead capture — the whole product on trial (30 messages) | Day 20 |
| Single guides | $14.99 | Front-end product; recoups ad spend | Day 20 |
| All-Access membership | $19.99/mo | The annuity. 100 coach messages/month + all trackers + all guides | Day 20 |
| Supplement affiliate plans | 10–30% commission | The profit engine. Curated plan link at the end of every guide (disclosed) | Day 20 |
| YouTube → funnel | Free traffic | Every video description drives the free guide; AdSense is a later bonus, not the model | Day 18 |
| High-ticket tier | $97–$497 | The rung she skipped: educational lab-review walkthrough or group program. Add at ~500 members | Month 3+ |
Revenue math (conservative)
1,000 free guide downloads/month → 3% buy a guide (30 × $14.99 = $450) → 10% of buyers roll to membership (adds ~$60 MRR/month, compounding) → affiliate commissions $200–$400. Blended: ~$700–$900/month at a modest 1,000 leads — and the membership base only grows. At 10,000 leads/month with ads working, the same funnel prints $7–9K/month plus a compounding $2K+/mo membership floor. Membership math: 100 members = $1,999/mo recurring, AI cost ~$50.
Tech Stack
| Layer | Pick | Why | Cost |
|---|---|---|---|
| Domain | findnaturalways.com + CF DNS | Exact-match brandable for the SEO play | ~$12/yr |
| Frontend | Vite + React on Cloudflare Pages | Same shape as the proven model; static hosting = infinitely scalable, zero ops | Free |
| Login | Clerk | Already in the stack; email + password sessions, free to ~10K users | Free |
| Database + backend | Convex | One service for DB, server functions, cron, and file metadata. No servers to run | Free tier |
| AI | One API call per message (GPT-4o-mini class or Claude Haiku) | See below — deliberately dumb | ~$0.003/msg |
| Files (PDFs) | Cloudflare R2 | Guide PDFs + covers; pennies per month | ~$1/mo |
| Payments | Stripe Checkout + Stripe Billing | Subscriptions + recurring with zero PCI exposure (her Accept Blue mistake avoided) | 2.9% + 30¢ on sales |
| GoHighLevel | Already in the stack: sequences, challenges, broadcasts | Existing | |
| Tracking | GA4 + Meta pixel (ViewContent / InitiateCheckout / Purchase) | Wired end-to-end from day one like she does | Free |
Keep-it-dumb rules (non-negotiable): no RAG, no vector database, no embeddings, no LangChain, no Docker, no custom servers, no microservices. Her entire "AI coach" is one giant prompt per message — guide text + profile + recent messages → one LLM call. That is the whole architecture and it handles 8–12K-word guides trivially. Every extra piece of AI infrastructure is cost and failure surface with zero quality gain. Reliability comes from managed services only.
The AI Coach (the entire brain)
// convex/coach.ts — this is ALL of it. ~30 lines.
export const sendMessage = action(async (ctx, { userId, guideId, text }) => {
const usage = await getUsage(ctx, userId);
if (usage.used >= usage.limit) throw new Error("Message limit reached — upgrade!");
const guide = await db.get("guides", guideId); // the whole book, one blob
const profile = await db.get("profiles", userId); // personalization
const history = await lastNMessages(ctx, userId, 20); // conversation memory
const reply = await callAI([{ role: "user", content:
`You are an educational health coach. Answer ONLY from the guide below.
Be specific and action-oriented. Never diagnose or prescribe for the
individual. Suggest questions for their doctor when appropriate.
Decline dosing questions for pregnancy and children.
=== GUIDE === ${guide.content}
=== MEMBER PROFILE === ${JSON.stringify(profile)}
=== QUESTION === ${text}` }]);
await saveMessage(ctx, userId, reply);
await bumpUsage(ctx, userId);
return reply;
});
Quality levers, in order: (1) guide content — garbage book = garbage coach; (2) intake profile — personalization is 90% of the "wow"; (3) last 20 messages for memory; (4) system prompt tone. The model choice is the least important lever.
Cost Math
~$0.003
Per coach message
~$0.50
Per heavy member / month
~$50
AI bill at 100 members
$1,999
MRR at 100 members
Fixed costs stay near zero: CF Pages free, Convex free tier, Clerk free tier, R2 pennies, domain ~$12/yr. Variable costs are AI usage + Stripe fees on actual sales only. You do not need to pinch pennies on the model — even a smarter model at $0.03/message is $3/month per heavy member. (Model prices approximate — check current pricing before launch.)
20-Day Launch Plan
Tag legend: Hermes automated / agent-built Both agent drafts, you review Manual your hands only.
Phase 1 · Days 1–3 — Foundation
- 1.1 Register findnaturalways.com, point DNS to Cloudflare, set up email Manual
- 1.2 Scaffold the app: Vite + React + Convex + Clerk + Stripe keys wired Both
- 1.3 Brand kit: name lockup, logo, colors, author bio (“editorial team — evidence-based research”), disclaimer template Both
- 1.4 Legal pages: privacy, terms, disclaimer, refunds — every one carries educational-only language Both
Phase 2 · Days 4–9 — Content (the product)
- 2.1 Guide #1 Cortisol: full 8–12K-word draft to the anatomy quality bar Hermes
- 2.2 Guide #2 Vitamin D: full draft Hermes
- 2.3 Guide #3 Insulin Resistance: full draft Hermes
- 2.4 Human edit pass on all three: voice, accuracy, your final disclaimers Manual
- 2.5 Free lead magnet “The Energy Fix” — complete guide text (grounded coach, unlike hers) Both
- 2.6 Per guide: symptom list (12–18), supplement list (5–13), protocol tables, citations Both
- 2.7 Compliance pass: dosing-language swaps, FDA lines, "Questions for your provider" present in all four Both
- 2.8 Extract clean text per guide → the coach knowledge base. Verify every one is complete before launch (her mistake) Hermes
Phase 3 · Days 10–14 — Product build
- 3.1 Data model: guides, profiles, sessions, messages, usage (5 tables, that's it) Both
- 3.2 Coach action: the 30-line function above + guardrail system prompt Both
- 3.3 Message counter: 30 free / 100 member, "X of Y left" UI, upgrade wall at zero Both
- 3.4 Stripe Checkout + Billing webhook → sets usage limits, monthly reset Both
- 3.5 Reader page + PDF download; guide content served ONLY inside server functions Both
- 3.6 Trackers (minimal set): daily check-in, symptom tracker, supplement list Both
- 3.7 Intake form: 5–10 questions (conditions, goals, meds, lifestyle) — the personalization engine Both
Phase 4 · Days 15–17 — Funnel
- 4.1 Free-guide landing page + confirmed page that auto-opens the coach with a starter question Both
- 4.2 GHL sequences: welcome + 7-day challenge (expand winners to 28 days later) Both
- 4.3 Daily coach nudge (Convex cron) — the retention hook that brings members back Both
- 4.4 Meta pixel + GA4: ViewContent / InitiateCheckout / Purchase / lead events wired end-to-end Both
- 4.5 Coupon engine: founding-member code + a launch-week percentage code Both
Phase 5 · Days 18–20 — Launch
- 5.1 SEO live: home + 3 guide pillars + 6 symptom pages Both
- 5.2 YouTube: channel up, 3 long-form videos + 6 Shorts live (see Video Track) Both
- 5.3 $50 Meta ad test: "normal vs optimal" hook → free guide. Kill or scale at 72 hours Both
- 5.4 QA: real purchase test, mobile pass, email deliverability, quota reset verified, cancel flow works Manual
- 5.5 Launch email to the list + socials. Record day-1 numbers Manual
Video Track
Format & production
- Long-form (8–12 min): one per guide section — script is the guide text, lightly adapted. Faceless: stock footage + text overlays + voiceover.
- Shorts (30–60s): one "normal vs optimal" hook per video — "Your doctor says your ferritin of 15 is normal. Here's why you're still exhausted."
- Cadence: 1 long + 3 Shorts per week. A single guide yields 6–8 long-form scripts — one guide = 6–8 weeks of content.
- Production is batchable with existing tooling (script pipeline → slides/stock → voiceover → captions).
How videos make money
- Funnel first, AdSense later. Every description links the free guide → coach trial → membership. That's the monetization.
- Affiliate links in descriptions (disclosed) for supplements covered in the video.
- AdSense is a bonus at 1K subs / 4K hours — nice, never the model.
- SEO bonus: YouTube videos rank in Google for the same symptom keywords — two listings instead of one.
Funnel & Emails
1 · Ad / video / SEO ("normal vs optimal" hook)
→
2 · Free guide (email)
→
3 · Coach auto-opens (30 msgs)
→
4 · Daily nudge + challenge
→
5 · $19.99/mo membership
| When | Job | |
|---|---|---|
| Delivery + welcome | Immediately | PDF download link + "your coach is ready" with a direct link into the chat |
| The normal-vs-optimal story | Day 1 | The emotional hook, delivered as email — drives the first coach conversation |
| Challenge pitch | Day 3 | "28 days to steadier energy" — one action per day, free |
| Win + social proof | Day 7 | Testimonial-style story (compliant: no outcomes promises) + membership pitch |
| Membership pitch (scarcity) | Day 14 | Founding-member framing, rate locked for life, price closes at cap |
| Daily coach nudge | Every morning | In-app + push/email "today's focus" from their profile — the retention secret |
Compliance Rules
- 1. Educational framing everywhere. Never personalized advice, diagnosis, or treatment. "Educational purposes only, not medical advice" on every surface. You add your final disclaimers before launch.
- 2. No invented credentials. Evidence-researcher voice: cited studies, named sources. Never "in my practice."
- 3. Dosing tables = literature summaries with sources + the footer: "General adult ranges reported in published sources. Not a recommendation — your provider should determine your dose."
- 4. Coach guardrails in the system prompt: never diagnose or prescribe for the individual, decline pregnancy/children dosing, always route to a real clinician, permanent educational-only notice in the chat UI.
- 5. Claims discipline: "studied for" / "supports" (structure-function) — never "treats / cures / prevents" (disease claims). FDA line on supplement claims. FTC disclosure on every affiliate link.
| Instead of | Write |
|---|---|
| "Take 5,000 IU/day" | "Studies in this range have used 5,000 IU/day" |
| "Your ferritin is 15, so take 50 mg" | "Many people in this general range discuss iron protocols with their provider" |
| "This will lower your blood pressure" | "Studied for blood pressure support" |
| "Based on your labs…" | "General protocols in the literature for this range…" |
Testing & KPIs
| Metric | Healthy target | What to do if it misses |
|---|---|---|
| Free guide → coach started | 40%+ | Fix the confirmed page — the chat should auto-open with a starter question |
| Free guide → guide purchase | 2–4% | Test the "normal vs optimal" email angle and price ($9.99 intro vs $14.99) |
| Guide buyer → membership | 8–15% | Move the quota wall — the counter is the paywall, tune where it hits |
| Membership churn | < 8%/mo | Daily nudge quality + guide cadence (new guide every 4–6 weeks) |
| Coach messages / member / mo | 20–40 | Low = the coach isn't hooked into their life. Push profile completion |
| Ad CAC vs first purchase | CAC < first guide price | Kill the ad set at 72h. Only scale winners |
Test discipline: one variable at a time, 72-hour kill rule on ads, weekly review of the 6 numbers above. The highest-leverage tests in order: (1) which free-guide topic converts, (2) ad hook wording, (3) where the quota wall lands, (4) price. Model choice never needs testing.
Scaling
Month 1–2: prove the funnel
→
Month 3–5: guide cadence + SEO compounding
→
Month 6–9: ad scaling + high-ticket
→
Then: practitioner white-label
- Guide cadence: one new complete guide every 4–6 weeks → catalog parity (18 topics) in ~9 months, but every one complete. Order: magnesium glycinate, insomnia, PCOS, berberine/metabolic, tinnitus, psoriasis — the gem list above.
- SEO compounding: 2–3 symptom/comparison pages per week forever. This is the moat she can't buy.
- Ad scaling: only when CAC < 1× first purchase and LTV:CAC > 3×. The gem list is the ad topic backlog — vertigo at $0.48 and gallbladder at $0.61 CPC are absurd bargains.
- High-ticket rung: at ~500 members add the $97–$497 educational tier (lab-review walkthrough, group program) — 5–10% of buyers take it and it's pure margin.
- Then Level 2: the whole engine becomes the product you sell to practitioners. That's a separate project with its own plan.
Takeaway: nothing in this plan requires new technology, new infrastructure, or AI sophistication. The whole business is complete guides + one prompt per message + a message counter + an email list. Ship the 20-day plan, measure the 6 numbers, and let the guides — not the AI — be the moat.
Built from the Strategic Health Guides teardown · companion plan: Practitioner Systems (white-label) · informational planning document — not medical advice