Find Natural Ways — Launch Plan

The full replication project, specified end to end: what to build, which keywords to target, what content to make, how it makes money, and a day-by-day 20-day launch plan. Source material: the Strategic Health Guides teardown. Educational content only — we are not medical professionals and this is not a medical practice.

The Numbers

Keyword Analysis

Fresh US demand data (Google Ads via DataForSEO) plus the teardown's keyword set. The read: low ad competition = nobody's paying to be there = cheap entry; high CPC = buyer intent = monetizable. She covers the left column. The right column is our opening.

Proven demand — her topics (what we can take head-on)

NEW gems — outside her catalog (fresh data)

What To Make

Monetization Ladder

Tech Stack

The AI Coach (the entire brain)

// convex/coach.ts — this is ALL of it. ~30 lines.
export const sendMessage = action(async (ctx, { userId, guideId, text }) => {
  const usage = await getUsage(ctx, userId);
  if (usage.used >= usage.limit) throw new Error("Message limit reached — upgrade!");
  const guide = await db.get("guides", guideId);   // the whole book, one blob
  const profile = await db.get("profiles", userId); // personalization
  const history = await lastNMessages(ctx, userId, 20); // conversation memory
  const reply = await callAI([{ role: "user", content:
    `You are an educational health coach. Answer ONLY from the guide below.
     Be specific and action-oriented. Never diagnose or prescribe for the
     individual. Suggest questions for their doctor when appropriate.
     Decline dosing questions for pregnancy and children.
     === GUIDE === ${guide.content}
     === MEMBER PROFILE === ${JSON.stringify(profile)}
     === QUESTION === ${text}` }]);
  await saveMessage(ctx, userId, reply);
  await bumpUsage(ctx, userId);
  return reply;
});

Quality levers, in order: (1) guide content — garbage book = garbage coach; (2) intake profile — personalization is 90% of the "wow"; (3) last 20 messages for memory; (4) system prompt tone. The model choice is the least important lever.

Cost Math

Fixed costs stay near zero: CF Pages free, Convex free tier, Clerk free tier, R2 pennies, domain ~$12/yr. Variable costs are AI usage + Stripe fees on actual sales only. You do not need to pinch pennies on the model — even a smarter model at $0.03/message is $3/month per heavy member. (Model prices approximate — check current pricing before launch.)

20-Day Launch Plan

Tag legend: Hermes automated / agent-built   Both agent drafts, you review   Manual your hands only.

Phase 1 · Days 1–3 — Foundation

• 1.1 Register findnaturalways.com, point DNS to Cloudflare, set up email Manual
• 1.2 Scaffold the app: Vite + React + Convex + Clerk + Stripe keys wired Both
• 1.3 Brand kit: name lockup, logo, colors, author bio (“editorial team — evidence-based research”), disclaimer template Both
• 1.4 Legal pages: privacy, terms, disclaimer, refunds — every one carries educational-only language Both

Phase 2 · Days 4–9 — Content (the product)

• 2.1 Guide #1 Cortisol: full 8–12K-word draft to the anatomy quality bar Hermes
• 2.2 Guide #2 Vitamin D: full draft Hermes
• 2.3 Guide #3 Insulin Resistance: full draft Hermes
• 2.4 Human edit pass on all three: voice, accuracy, your final disclaimers Manual
• 2.5 Free lead magnet “The Energy Fix” — complete guide text (grounded coach, unlike hers) Both
• 2.6 Per guide: symptom list (12–18), supplement list (5–13), protocol tables, citations Both
• 2.7 Compliance pass: dosing-language swaps, FDA lines, "Questions for your provider" present in all four Both
• 2.8 Extract clean text per guide → the coach knowledge base. Verify every one is complete before launch (her mistake) Hermes

Phase 3 · Days 10–14 — Product build

• 3.1 Data model: guides, profiles, sessions, messages, usage (5 tables, that's it) Both
• 3.2 Coach action: the 30-line function above + guardrail system prompt Both
• 3.3 Message counter: 30 free / 100 member, "X of Y left" UI, upgrade wall at zero Both
• 3.4 Stripe Checkout + Billing webhook → sets usage limits, monthly reset Both
• 3.5 Reader page + PDF download; guide content served ONLY inside server functions Both
• 3.6 Trackers (minimal set): daily check-in, symptom tracker, supplement list Both
• 3.7 Intake form: 5–10 questions (conditions, goals, meds, lifestyle) — the personalization engine Both

Phase 4 · Days 15–17 — Funnel

• 4.1 Free-guide landing page + confirmed page that auto-opens the coach with a starter question Both
• 4.2 GHL sequences: welcome + 7-day challenge (expand winners to 28 days later) Both
• 4.3 Daily coach nudge (Convex cron) — the retention hook that brings members back Both
• 4.4 Meta pixel + GA4: ViewContent / InitiateCheckout / Purchase / lead events wired end-to-end Both
• 4.5 Coupon engine: founding-member code + a launch-week percentage code Both

Phase 5 · Days 18–20 — Launch

• 5.1 SEO live: home + 3 guide pillars + 6 symptom pages Both
• 5.2 YouTube: channel up, 3 long-form videos + 6 Shorts live (see Video Track) Both
• 5.3 $50 Meta ad test: "normal vs optimal" hook → free guide. Kill or scale at 72 hours Both
• 5.4 QA: real purchase test, mobile pass, email deliverability, quota reset verified, cancel flow works Manual
• 5.5 Launch email to the list + socials. Record day-1 numbers Manual

Video Track

Funnel & Emails

Compliance Rules

Testing & KPIs

Scaling

• Guide cadence: one new complete guide every 4–6 weeks → catalog parity (18 topics) in ~9 months, but every one complete. Order: magnesium glycinate, insomnia, PCOS, berberine/metabolic, tinnitus, psoriasis — the gem list above.
• SEO compounding: 2–3 symptom/comparison pages per week forever. This is the moat she can't buy.
• Ad scaling: only when CAC < 1× first purchase and LTV:CAC > 3×. The gem list is the ad topic backlog — vertigo at $0.48 and gallbladder at $0.61 CPC are absurd bargains.
• High-ticket rung: at ~500 members add the $97–$497 educational tier (lab-review walkthrough, group program) — 5–10% of buyers take it and it's pure margin.
• Then Level 2: the whole engine becomes the product you sell to practitioners. That's a separate project with its own plan.

Built from the Strategic Health Guides teardown · companion plan: Practitioner Systems (white-label) · informational planning document — not medical advice